(Personalised Digital Product Experience Platform)
Effective Date: 01 October 2025 Last Updated: 01 April 2025
This Privacy Policy ("Policy") explains how Force7 Labs Pte Ltd ("Force7", "we", "us", "our") collects, uses, discloses, and protects personal data when you access and use the eKatalog platform ("Platform"). This Policy should be read together with our Terms of Use and User Level Consent Agreement (ULCA) .
This Policy is designed in accordance with applicable data protection laws, including but not limited to the Singapore Personal Data Protection Act (PDPA) , and where applicable, the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) .
1.PURPOSE OF THE PLATFORM
The eKatalog is a personalised digital platform that enables users to:
Browse product information and specifications
Explore pricing and financing options (e.g., EMI simulations)
Receive tailored product recommendations
Engage with sales representatives
2.1 Information You Provide (If Applicable)
Name, mobile number, email address, Facebook ID
Preferences or inputs (e.g., EMI calculations, product selections)
2.2 Behavioural & Interaction Data (Core Functionality)
We collect data about how you interact with the Platform, including:
Pages viewed and products explored
Date and time of access
Time spent, frequency of visits, and navigation patterns
Clicks, engagement, and interaction behaviour
Inputs provided in tools such as EMI calculators
Device, browser, and session information
2.3 Shared Access & Engagement Data
When you access the Platform via a shared or forwarded link using functionality provided within the Platform:
We may track interaction data associated with that access session
This includes engagement patterns such as views, clicks, and duration
Important clarification: We do not access your personal messages or private communications. Tracking is limited to activity within the Platform. If you share a link outside the Platform, recipients should be informed that their engagement may be tracked.
We use your data to:
3.1 Personalisation
Provide tailored product recommendations
Customise your browsing experience
3.2 Sales Engagement
Enable sales representatives to assist you
Support follow-ups and product discussions
Monitor and improve sales representative performance
3.3 Analytics & Improvement
Understand user behaviours and preferences
Improve platform performance and content relevance
3.4 Financing Support
Assist in evaluating financing options based on your inputs
By accessing and using the Platform, you consent to:
Collection and processing of your personal data
Analysis of your interaction behaviour for personalisation and analytics
Optional consent may be requested for:
Marketing communications via SMS, WhatsApp, or email
Follow-ups from sales representatives regarding financing or offers
You are not required to provide optional consents to access the Platform. You may withdraw optional consents at any time by contacting us.
Your data may be shared with:
Authorised sales representatives and dealers
Financing partners if you explore or apply for EMI or loan options
Service providers supporting the platform
All sharing is limited to the purposes described in this Policy. We do not sell your personal data to third parties.
Your personal data may be transferred to, stored in, or processed in jurisdictions outside your country of residence, including Singapore and other countries where Force7 or its service providers operate.
Where required by applicable law, we will implement appropriate safeguards, such as standard contractual clauses (SCCs) or other approved mechanisms, to ensure that your personal data receives adequate protection in the recipient jurisdiction.
By using the Platform, you acknowledge and agree to such cross-border transfers.
Your personal data may be transferred to, stored in, or processed in jurisdictions outside your country of residence, including Singapore and other countries where Force7 or its service providers operate.
Where required by applicable law, we will implement appropriate safeguards, such as standard contractual clauses (SCCs) or other approved mechanisms, to ensure that your personal data receives adequate protection in the recipient jurisdiction.
By using the Platform, you acknowledge and agree to such cross-border transfers.
We retain personal data only as long as necessary to fulfill the purposes described in this Policy, or as required by applicable law. Specifically:
Active user data: retained for the duration of your engagement with the Platform
Inactive user data: retained for up to 24 months after last activity
Data required for legal or regulatory compliance: retained as required by applicable law
After the retention period expires, your data will be securely deleted or anonymised.
We implement appropriate safeguards, including:
Secure data storage and encryption
Access controls
Monitoring and audit mechanisms
However, no system is completely secure, and we cannot guarantee the absolute security of your data.
Depending on your jurisdiction, you may have the right to:
Request access to your personal data
Request correction of inaccurate data
Withdraw consent at any time
Request deletion of your data
Object to processing
Request data portability
To exercise any of these rights, please contact us at admin@force7.ai. We will respond within the timeframes required by applicable law.
Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal. If you withdraw consent, some features of the Platform may no longer be available to you.
The Platform may integrate with third-party tools or services. Force7 is not responsible for:
The availability of such services
Their independent data practices
We encourage you to review the privacy policies of any third-party services you interact with.
11.2 Force7 does not guarantee uninterrupted, error-free, or secure access to the Platform.
We may update this Policy periodically. The "Last Updated" date at the top of this Policy indicates when changes were made. Continued use of the Platform after updates constitutes acceptance of the revised Policy.
Force7 Labs Pte Ltd
20A Tanjong Pagar Road, Singapore 088443
admin@force7.ai